What is Social Marketing and why we should apply it
What it is and why it matters to public health 29 August 2019, Lugano, Switzerland
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What it is and why it matters to public health 29 August 2019, Lugano, Switzerland
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Why and how to develop more citizen focused social programmes
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The ECDC Social Marketing guide provides public health programme managers and practitioners with a summary of social marketing concepts and approaches. The guide introduces key principles and action steps that can be applied when considering, implementing and/or evaluating social marketing approaches as a part of communicable disease prevention activities or other public health programmes. Social...
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www.strategic-social-marketing.org...
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As Australia, and many other parts of the world start to emerge from lockdown, we asked social marketing thought leader Professor Jeff French for his opinion on what behavioural strategies are needed for the phases ahead. Jeff is the CEO of Strategic Social Marketing and a Professor of Social Marketing at Brighton University Business School...
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This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation...
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The COVID-19 pandemic has led to millions of deaths and tested the capabilities of the medical and public health systems worldwide. Over the next two years as more approved vaccines are made available and supply meets or exceeds demand, medical and public health professionals will increasingly be faced with the challenge of vaccine hesitancy. There...
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