Putting theory into practice to improve social marketing interventions: examination against Andreasen’s (2002) benchmarking criteria
15 juin 2021
Marie-Laure Mourre, Pauline de Pechpeyrou et Margaret Josion-Portail - à paraître (au programme de la European Social Marketing Conference 2022) Abstract The objective of this article is to identify how well social marketing effectiveness criteria (Andreasen, 2002) are taken into account in programmes aimed at promoting healthy behaviours and analyzed and published by researchers. The […]
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